Aims of the Tanzania Spices label
The purpose of the Tanzania Spices label is to improve the reputation, quality and output of the spices industry across Tanzania.
It aims to improve and increase:
Tanzania’s reputation for quality spices
Sustainability of the sector
Ownership of Tanzanian spice products overseas
Competitive market advantage
Regulation and standardization across the supply chain
Production and supply across the country
Follow-on benefits of employment and improved livelihoods
Quality and sustainability in the spices sector
Tanzania Spices aims to improve and ensure the quality, sustainability and responsible production of the spices industry. All farmers who take on the label are supported to help them adhere to set standards.
The label is also an opportunity to position Tanzanian spices in market segments, and to attract specific buyers and consumers. Spice producers under the label now have common standards and a known reputation for quality.
“The Tanzania Spices label establishes a level of pride and patriotism amongst Tanzanians about our spices. It also acts as an identifier for the quality spices produced in our country and impacts the ranking of our spices in the global market.”
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Ownership of Tanzanian spices and market advantage
Tanzanian spices have never been trademarked. As such, exported products are often repackaged and sold under another country’s label.
The Tanzania Spices trademark is a timely and much-needed practice that protects and fortifies the reputation of Tanzanian spices in the international market.
Other players in the global spice market such as Vietnam, India and China are adept in marketing and branding. They add value to their products through these processes before exporting to markets in Europe, Australia and the United States.
The targeted Tanzania Spices global marketing campaign, combined with an effort to encourage value-adding by producers, increases Tanzania’s competitiveness.
Regulation and standardisation
The Tanzania Spices label brings much-need regulation and focus to the country’s spices sector. It covers all production areas across the mainland and islands.
Quality standards for the label are based on the existing Tanzania Standards (TZS) specifications, administered by the Tanzania Bureau of Standards (TBS) and the Zanzibar Bureau of Standards (ZBS).
These two national institutions are responsible for the quality control of all products on the mainland and in Zanzibar respectively. Both bureaus are registered with the International Organization for Standardization (ISO).
Read more about the label’s scope and standards
“The Tanzania Spices label will expand our market base. It will help pull more buyers to buy directly from Tanzania, instead of buying from East Asia or other countries that simply aggregate the spices.
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